Argos Delivers Its Mobile Strategy with Mashery Secure, optimum performance for an opportunity explosion CHALLENGE Argos has a long history of innovation, particularly for making in-store pick-up of products easy for its customers. Its iPhone app quickly established itself as a member of the top 10 free downloads on the iTunes App Store. Today, APIs build upon this success, delivering innovative customer touchpoints within the stores. “Our APIs underpin all of our channels, providing a consistent customer experience,” says Jeremy Gooch, integration domain architect in the Home Retail Group. Argos’ ongoing program of website enhancements drives new features to improve digital paths to purchase. This process has awarded the company with omni-channel retail capabilities and with ren

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