Case Study

Desigual

Desigual

Pages 3 Pages

Desigual is a truly global brand that is challenging the status quo with its unique fashion for men, women, and children. With stores all over the world and a website that reaches shoppers in 72 countries, it has grown exponentially since its beginnings in 1984. Desigual’s main frustration was lack of visibility into the prices distributors were charging, which meant no control was feasible. Dierent teams were capturing pricing data on

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