Design Of A Bespoke Brand Experience For Ricard’s Field Marketing Efforts
Design Of A Bespoke Brand Experience For Ricard’s Field Marketing Efforts
5 PagesDESIGN OF A BESPOKE BRAND EXPERIENCE FOR RICARD’S FIELD MARKETING EFFORTSTHE CHALLENGE Every summer Ricard selects a handful of trendy bars in Paris to partner with, in order to offer visitors a unique brand experience themed around the French Riviera, bocce ball, and of course, Pastis. The space they outfitted in every location was called the Ricaravane, and included: a bocce ball court, a Ricard bar, plenty of outdoor seating, and a 4-seater stationary tandem bicycle. Ricard also wanted create an augmented experience that would be social media-worthy and fit in the theme of the setup. 01.OUR SOLUTION The experience that we landed on involved the 4-seat tandem bike. We created a device that connected the bike to the sharingbox. As users pedaled on the tandem bike, it generated
