How generative AI can boost consumer marketing

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This article is about the impact of generative AI (gen AI) on consumer marketing, exploring how it can transform the field by enhancing hyperpersonalization, automating processes, and enabling more creative and efficient marketing strategies. It discusses the potential for generative AI to revolutionize marketing efforts, including personalization of campaigns, analysis of unstructured customer data, process automation, and innovation in product and creative development.

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How generative AI can boost consumer marketing

How generative AI can boost consumer marketing

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