Dentsu Isobar Reduces Cost per Like by 67% after Implementing Kenshoo Social
Dentsu Isobar Reduces Cost per Like by 67% after Implementing Kenshoo Social
2 Pages© 2016 Kenshoo | Kenshoo.com Dentsu Isobar Reduces Cost per Like by 67% after Implementing Kenshoo Social CASE STUDY BACKGROUND Dentsu Isobar (formerly Dentsu iX) is a full service digital marketing agency that combines creative, strategic, technology and brand commerce expertise to deliver positive business transformation for brands and create a seamless and borderless experience for its brands’ audiences. The agency has a large presence in the Japanese market and leverages Kenshoo to power social advertising campaigns on behalf of its clients. SOLUTION CHALLENGE Once onboarded with Kenshoo, the Dentsu Isobar team found value in the following areas: Audiences and Personas Through Kenshoo, the agency was able to save audience segments for each client and quickly apply those audien
