How Pierre Cardin Used Predictive Segments in AdWords to reduce their Cost Per Acquisition by 67%
How Pierre Cardin Used Predictive Segments in AdWords to reduce their Cost Per Acquisition by 67%
3 PagesAt Pierre Cardin, we focus heavily on providing the best possible apparel, merchandise, and retail experiences to our customers. When we approached Insider to guide our advertising program, they introduced their Predictive Ad Audiences platform to our advertising arsenal. With their expertise in the advertisement and marketing space, we saw fantastic improvements in our ad performance. The plan was to use Insider’s AI-backed technology to increase our ROAS. They smashed that target, and also brought down our Cost Per Acquisition by 67.95%. This was a huge (and very welcome) surprise! Tuba Hamzaoglu Digital Marketing and Social Media Manager How Pierre Cardin Used Predictive Segments in AdWords to reduce their Cost Per Acquisition by 67%Pierre Cardin is one of France’s oldest, most ic
