DENGIE CASE STUDY The Challenge Dengie had outgrown their CRM system leading to an inability to analyse the Customer information, which prevented the company offering their best service. The system also needed to be able to take into account the multiple sites and shared information. Dengie engaged with a number of companies and different CRM systems but opted to work with Maximizer and Avrion after serious consideration. The Avrion Response Avrion was quick to understand the challenges and what CRM had to achieve to unblock some of the issues, surrounding procedures and methods of communication, within the company across many sites. The Avrion team not only understood how to improve the process, information and communication issues, but were able to build

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