As Croft Communications grew, it was clear that the business needed to invest in a CRM system to improve staff efficiency & customer satisfaction
As Croft Communications grew, it was clear that the business needed to invest in a CRM system to improve staff efficiency & customer satisfaction
1 PagesCROFT COMMUNICATIONS CASE STUDY The Challenge As Croft Communications grew, it was clear that the business needed to invest in a CRM system to improve staff efficiency, customer satisfaction and high level customer service. Dave Ambridge says “We needed to be sure we had found the right partner to help us develop our plan and select the right CRM software solution”. The company knew it was essential that CRM was adopted universally and dealt with constant change as things developed. The business started with three people and, as it grew, the knowledge needed to be shared so that customer care was not compromised. This meant the need for Dashboards with relevant information, data profiles and reporting was crucial. Even the Finance Department needed this d
