COP UK recognised their CRM system and partner were not meeting the expectations they had developed to take customer care to the next level.
COP UK recognised their CRM system and partner were not meeting the expectations they had developed to take customer care to the next level.
1 PagesCOP UK CASE STUDY The Challenge COP UK recognised their CRM system and partner were not meeting the expectations and workflow they had developed to take customer care to the next level. As James Bentley, General Manager COP UK, said “Outstanding Customer Care has been a key issue for us and our existing partner and CRM system were not delivering the service we wanted to give. We decided to concentrate on getting the best partner and that proved to be Avrion - our choice of CRM stemmed from our discussions with them.” Furthermore, COP UK needed to integrate their website, Sage accounting software and quotation system with CRM, so that they could be used within the CRM solution. The Avrion Response Engaging with the Avrion team, COP UK were able to articulate
