Enabling an Integrated & Effective CRM-SFA System to Ensure Improved Business Process & Cost Efficiency SITUATION The client was using multiple numbers of disparate applications to manage and monitor its sales force and customer relationship management activities. Some of these were even in verge of technological obsolescence and required up-gradation IMPACT Lack of a comprehensive and integrated system hampered seamless flow of information, preventing the company to get a holistic view of its customers (sales channel) and plan and execute business decisions effectively. This further resulted in longer sales cycle time RESOLUTION Implementation of a comprehensive CRM solution, integrating sales and service aspects, enabled the customer to meet its business requiremen

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