Amplied Email Engagement and Revenue? Check! Deluxe Financial Services Key Solution Areas: Yes Marketing's cross-channel platform Yesmail360, dedicated account management Results: New marketing emails generated a 3.2% increase in overall website revenue | Yes Marketing-designed email program increased annual average order value by 7% | Achieved an open rate of over 25% and a 1.2% conversion rate Objective and Solution Before choosing Yes Marketing as its digital marketing partner, Deluxe deployed solely transactional emails such as order conrmations and shipment tracking. These triggered emails were relevant for customers but did not provide a lot of additional value to the brand. In order to achieve maximum impact through its email initiatives, Deluxe decided to diversify its program

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