Case Study
Delivering Seamless, Relevant, and Engaging Experiences
Utah Community Credit Union (UCCU), founded in 1955, has grown into one of Utah’s largest credit unions by offering personalized financial solutions and strong digital banking experiences. With a notably younger, tech-savvy membership base concentrated around universities and young families, UCCU partnered with MX through Q2’s cPFM solution to deliver budgeting, saving, and goal-tracking tools. This personalized approach boosted engagement, with 81% of digital banking members using MX products compared to the 60–65% industry average. Members using MX tools had a 27% higher checking account open rate and a 64% higher savings account open rate, showing that digital engagement drives growth and strengthens financial wellness.