Case Study

Delivering Seamless, Relevant, and Engaging Experiences

Delivering Seamless, Relevant, and Engaging Experiences

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Utah Community Credit Union (UCCU), founded in 1955, has grown into one of Utah’s largest credit unions by offering personalized financial solutions and strong digital banking experiences. With a notably younger, tech-savvy membership base concentrated around universities and young families, UCCU partnered with MX through Q2’s cPFM solution to deliver budgeting, saving, and goal-tracking tools. This personalized approach boosted engagement, with 81% of digital banking members using MX products compared to the 60–65% industry average. Members using MX tools had a 27% higher checking account open rate and a 64% higher savings account open rate, showing that digital engagement drives growth and strengthens financial wellness.

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