Case Study

Transforming Digital Engagement: How VeraBank Enhanced User Experiences and Grew Adoption with MX Insights

Transforming Digital Engagement: How VeraBank Enhanced User Experiences and Grew Adoption with MX Insights

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VeraBank, a Texas-based community bank with over 95 years of experience, sought to increase engagement and deposit growth by creating a more dynamic, user-focused digital experience. By implementing MX Insights alongside Data Aggregation, Data Enhancement, and Personal Financial Management tools, VeraBank quickly saw results. Over six months, the bank generated 6.3 million personalized insights, boosting engagement by 65% and driving a 17.6x growth in active users. Customers engaged nine times more frequently, leading to a 9.55% growth in accounts, nearly double the rate of all digital users, while deepening trust and financial wellness.

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