OUTDOOR APPAREL RETAILER Mastech InfoTrellis was engaged to develop an analytics strategy and roadmap for the client. We interviewed key stakeholders, catalogued the current state data and technology landscape, and suggested a roadmap to take advantage of several modern analytics technologies. A cloud technology platform was selected as part of a follow-on project, and it was used to operationalize the analytical models and data interactions necessary to implement the client’s roadmap. As a quick win we suggested the creation of a chat-bot that could initially interact with website customers. Decreasing Call- Center Costs and Increasing Use of Online T ools THE PROBLEM THE SOLUTION A top-10 outdoor apparel retailer was in the midst of turmoil as their IT organization went from a

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