FOR MORE INFORMATION 800-266-9455 | DealerRater.com CASE STUDY ISSUE Situated in Walled Lake, Michigan, Shuman Chrysler Dodge Jeep Ram plays in a highly competitive market with approx- imately 50% of their consumer base representing employees or friends/family of employees at the neighboring Chrysler manufacturing plant. For years, Shuman focused efforts on being a leading dealer in SSI and CSI; however, the dealership soon began to realize that its online reputation was taking shape on its own by means of a handful of unhappy customers that were prone to provide feedback on third-party online review sites. In early 2011, Shuman began focusing on building reviews on Google and Yelp. After encountering a number of challenges in getting reviewers to successfully post reviews on Goog

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