FOR MORE INFORMATION 800-266-9455 | DealerRater.com CASE STUDY ISSUE A strong focus on the customer experience has always been part of the Kelly Automotive Group’s philosophy. In early 2010, the dealership learned about DealerRater’s Certified Dealer Program and realized they were doing very little to capitalize on their satisfied customer base. They also felt rather out of touch with the advances in digital marketing; with around 99% of the marketing budget allocated to traditional media with minimal Search Engine Optimization or digital marketing. Kelly Auto Group began to see how customer reviews could be used to help gain market share, provide a competitive edge and boost traffic to their dealerships. They became a DealerRater Certified Dealer and made online reputation manageme

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