Hoblit Chrysler Jeep Dodge Market Share Increased 26% over 18-month span Organic Tra?c Increased 133% Challenge Hoblit Dodge was having trouble getting noticed online due to a lack of a cohesive digital marketing strategy. While customers were happy with the dealership’s vehicle selection and overall car-buying experience, Hoblit Dodge needed help standing out in organic search results to drive new customers to their site. Strategy To start, PCG built a custom content plan focused on Hoblit’s RAM and Jeep inventory based on their popularity and dedicated fan base. By creating custom, optimized content that focused on the best ways to customize a Jeep or the advantages of speci?c parts–which research indicated shoppers were curious about in the local area–PCG was able to help increase their

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