FOR MORE INFORMATION 800-266-9455 | DealerRater.com CASE STUDY ISSUE In 2007, when Certified Benz and Beemer opened their doors, their main focus was creating a pleasant environment for their customers. Although doing well in sales, the dealership, however, had not paid attention to their online reputation or search engine optimization and had instead, focused strictly on advertising. In June 2010, an online search on the dealership name revealed two negative reviews and little else. The dealership realized they needed to switch their focus to improving their online reputation. They had so many happy customers but only bad reviews. With the overall increase in car buyers con- ducting research on the Web, it became clear that the dealership should have their happy customers posting

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