As one of the world’s preeminent technology companies for more than a century, IBM is always thinking about how to help their clients work smarter through innovative technology solutions. It’s no surprise that IBM’s world-class product and service portfolio today is large, diverse and dynamic — spanning across cutting-edge areas, such as: Cloud computing and cognitive computing, It’s the result of great ideas and execution. At the heart of this $80B leader, and its 350,000+ employees, is the organization’s global marketing and analytics teams who are responsible for driving awareness, growth and adoption of hundreds of individual product lines across 170+ markets. In today’s data-driven marketing environment, that adds up to a tremendous amount of complexity as well as a significan

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