Case Study: National Factory Outlet Retailer Utilizes Geo-Proximity Targeting to Drive Black Friday Traffic The Objective: To drive in-store traffic for special Black Friday promotions, the factory outlet and clearance division of a national athletic footwear brand sought to identify prospective buyers within a specified distance of designated store locations. Direct mail was the client’s channel of choice, but given their complex geography and extensive list of targeting criteria, they had yet to meet their volume goals. The Solution: For their upcoming Black Friday promotion, the client provided AccuData Integrated Marketing with eleven geographically-based target markets in the United States and Canada that included specified distances from each store location. U

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