This fact sheet presents IQVIA’s Launch Tracker OM, a solution for tracking brand performance across markets. It combines real-world data with advanced analytics to help organizations monitor uptake, market share, and competitive positioning. Key features include early insights into launch dynamics, customizable reporting, and cross-country comparisons. By integrating prescription, sales, and claims data, the tool enables precise benchmarking and forecasting. It supports better decision-making for brand teams, reducing risks and optimizing strategies in increasingly competitive launch environments.

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