This infographic outlines IQVIA’s comprehensive approach to pharmaceutical launch excellence, addressing the growing complexity of bringing new products and indications to market. IQVIA Launch Connector supports launches across five critical success factors, including aligned organizational readiness, deep patient and market insights, evidence-based value propositions, effective stakeholder engagement, and continuous performance optimization. Backed by experience supporting over 5,000 launches and analyzing 1,000 launches globally, IQVIA combines real-world data, AI-powered analytics, proprietary platforms, and therapeutic expertise. The approach enables faster patient identification, more accurate HCP targeting, improved access strategies, and increased engagement across digital and field

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