IQVIA Launch Excellence supports pharma companies in navigating complex launches with an end-to-end framework built on five pillars: organizational readiness, market insights, value proposition and evidence, stakeholder engagement, and sustained performance tracking. With 30+ years of experience and 5,000 launches supported, IQVIA leverages unparalleled global data, AI-powered analytics, and therapeutic expertise. Its solutions identify 3x more patients, double initiation speed, and boost HCP targeting accuracy to 85%+. Proven GTM strategies, remote engagement, and patient support programs enhance uptake and adherence, ensuring companies maximize launch potential in competitive markets.

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