500 S. KRAEMER BOULEVARD, SUITE 301, BREA, CA 92821 (714) 579-7979 NISUM.COM Business Challenge Nisum’s Client, a leader in their industry, and Fortune 500 company, was seeing a small but consistent decline in online sales, month after month. Additionally, they were seeing an increase in the number of abandoned shopping carts with no clear indication as to why. Without the infrastructure needed to obtain robust real-time analytics, the Client was left without an understanding of their customers’ online visiting and shopping behaviors. The missing analytics prevented the Client from slowing or reversing their declining sales, unassisted. That’s when Nisum was asked to step in and provide a time-sensitive solution on a limited budget. Data Management Platforms Reduce Abandoned Shoppin

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