Case Study
Responsive Design for eCommerce
500 S. KRAEMER BOULEVARD, SUITE 301, BREA, CA 92821 (714) 579-7979 NISUM.COM Business Challenge An international, multi-brand client was experiencing a decline in the online sales of mobile shoppers as compared to desktop shoppers. The number of abandoned shopping carts was also rising. Inconsistencies between their online portals didn’t meet current business needs or facilitate business expansion, leading to the decline. Nisum was called in to code and implement a responsive web design, bringing uniformity across all of their brands’ and markets’ eCommerce sites, regardless of the devices customers are using. Responsive Design for eCommerce How Consistency and Uniformity Converts to Dollars Solution Spotlight Mobile internet usage permanently surpassed desktop usage in October 2016