CASE STUDY info@svds.com | www.svds.com Data-Driven Products at The Allant Group The Challenge: Desired to expand data- driven product offerings Required an integrated analytical stack to empower Allant’s data science team Needed high-performance, ad hoc analytics across extremely large database Needed continuous integration across multiple data sources to yield high quality, granular, and comprehensive database Background and Business Problem Allant is a leader in advanced TV advertising software and data products as well as data and analytic driven marketing and adver- tising services. These products and services are designed to help ad buyers and sellers benefit from audience based marketing and advertising. Allant delivers to ad sellers, ad buyers, and marketers a distinct

Join for free to read