CASE STUDY info@svds.com | www.svds.com Data Strategy and Agile Build at a Financial Software Company The Challenge Needed data-driven capabilities to launch a new lending business Wanted analytics capabili- ties that leapfrogged eight generations of models developed by competitors in the financial services industry Didn’t have an understand- ing of who their customers were and how qualified they would be Background and Business Problem The accounting products division of a financial software company wanted to launch a new business in small business lending, targeting customers currently using their products. Our client needed both a holistic integrated solution to address their strate- gic goals, and to quickly build out and demonstrate the business value derived from data-

Join for free to read