CASE STUDY info@svds.com | www.svds.com Feature Extraction from Unstructured Data at Edmunds.com The Challenge Couldn’t keep pace with information from OEMs Data entry approach was largely manual, and backlogs would develop ~6.5% of VINs were being held back Content operations team was a silo Background and Business Problem Edmunds.com is an online resource that allows users to research new and used cars including car prices, view incentives and dealer inventory listings, compare vehicles, get car buying advice and read reviews. They are headquartered in Santa Monica, CA. Because shopping is the business focus, Edmunds needs to have real-time inventory and accurately described vehicle identification numbers (VINs). In order to accomplish this, Edmunds relies on a large amount o

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