CASE STUDY info@svds.com | www.svds.com Product Engagement Analytics at a Global Sportswear Brand The Challenge Client wanted to quickly prove the value of a prod- uct analytics capability to the larger organization There was little under- standing of why churn for one of the client’s most downloaded apps was so high User retention is depen- dent on user satisfaction and fitness habits Background and Business Problem Product analytics allow businesses to identify patterns in users’ interactions with their app to inform its future development and marketing. This is key to making decisions based on how users are actually using a product rather than how they or the business think they are using it, leading to increased user satisfaction and engagement. A major global sportswear

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