08.20 / ANALYTICS / VANTAGE WHITE PAPER Banks of the Future Must Look Like— Or Lose Business to—Big Tech Companies Financial organizations are facing unprecedented competition—and it’s not just from fintechs. Big tech companies are now the biggest threat. They’ve entered and disrupted the market. Google is expanding plans to offer digital banking services in the U.S. and is partnering with banks to provide digital checking and savings accounts. Meanwhile, Amazon launched AmazonBasics for mortgages and insurance coverage that grows with each purchase. Financial Services of the Future2 WHITE PAPER FINANCIAL SERVICES OF THE FUTURE TERADATA.COM Big tech companies know how to integrate and optimize massive amounts of data to understand customer behaviors, preferences, and tren

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