Dallas Morning News - Adjusting Retail Practices Boosts Revenue 80% in Flagging Industry "[Chief Outsiders] helped us look at our current practices and take them up a notch. They helped us identify some opportunities that had been there all along. By looking at it from a different perspective, and creating analysis and presentation materials that clicked with our target audience, they really helped us to be successful in this endeavor." Chip Danneker, VP Circulation Distribution, Dallas Morning News The Single Copy Situation The Dallas Morning News is recognized as one of the nation's oldest, largest and most reputable newspapers. A leading Pulitzer Prize recipient within the industry, it has become a fixture of communities throughout Texas. Unfortunately, the paper's single-copy busine

Join for free to read