Case Study
Customers First:
Customers First: Global Computer Security Software Company Enables Deeper Customer Relationships with a Single, Enterprise View for Sales, Marketing and Operations “ Informatica MDM provides a consistent foundation to understand each customer account, regardless of platform.” Director Data and Analytics Services, Global Computer Security Software Company Goals Solution Results Create and distribute a single, complete view of each customer, partner and contact Deliver the complete view of a customer across business functions leveraging Informatica MDM to master account and contact data in a hub-and-spoke model Represents the full context of the Global Computer Security Software Company’s relationship with a customer, from beginning to end Provide a consistent view of the en