Show Me That You Know Me: TELUS Connects with 14 Million Customers in a Personal Way “ Informatica MDM empowers our call center agents with a current, unified view of each customer, helping them to connect with customers during each interaction.” Jennifer Yim Manager of Data Supply Chain and AI, TELUS Goals Solution Results Identify new opportunities with a single view of customers and households across the enterprise Deploy Informatica MDM on AWS to define a single customer view along with household products owned in just six months Enables targeted marketing campaigns for cross-sell and up-sell to customers based on their household demographic, product, and service details Enhance service to customers by driving consistent contextual personalization across all customer to

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