Getting to Know Your Customers: Union Bank of the Philippines Drives 12x Higher Revenue with Digital Transformation “ Using Informatica MDM, we were able to create a golden record for every customer in less than four months. That’s critical to our digital transformation.” Henry Aguda Chief Technology and Operations Officer and Chief Transformation Officer, Union Bank of the Philippines Goals Solution Results Become a 100% digital bank in 2 years by empowering citizens through secure digital services using their mobile device Use Informatica Master Data Management (MDM) solution to build a single golden customer record and display a trusted view of each customer Helps increase revenue 12x as a result of digital transformation, providing customer loan approvals in 3 m

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