Customer Support Services Deliver Substantial Results CHALLENGE A managing general agent (MGA) offering personal and commercial products in 49 states needed to create awareness around several new offerings, including Homeowners, Wind, BOP, and Artisan Contractors products. The target audience was more than 1200 agents in Texas. SOLUTION Xceedance worked with the MGA’s team to deliver a phased approach to reach out to the agents. As a part of the project, Xceedance developed a comprehensive service guide with product details and benefits from the information provided by the MGA. Xceedance then implemented a dedicated inbound call queue and trained its team to manage inbound and outbound calls for the campaign. The first step in the campaign was for the MGA to send a leadoff email

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