Customer Insights & Product Development - B2B Payment & Procurement Solution The Business Issue The client wanted to test the market receptivity & viability of a new B2B payment & procurement marketplace for businesses across different industries and sizes. The Solution 10EQS conducted a survey among 300 sales decision makers, CFOs, AR / AP and procurement executives and conducted 35 interviews with prospective customers to collect feedback on the B2B marketplace receptivity and validate the survey results. The Result The customer insights generated by 10EQS helped the client assess the market potential and the opportunity for its new B2B payment & procurement marketplace. Client Global Financial Services Corporation Project Type Customer Insights & Product Development Project

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