Digital Drug Discovery & Development Solution MVP Market Validation The Business Issue The client wanted conduct a voice of the customer (VoC) study for a solution in BioPharma Drug Discovery & Development to understand their customers’ longer-term challenges and their vision for drug discovery/development. The Solution 10EQS conducted double-blind interviews with target customers in the US, EU, and Asia with deep knowledge of early drug development, SPR technology, and the future of digitization in drug discovery and development. The Result The client leveraged the resulting insights to adjust the products’ value proposition, compete more effectively on factors beyond price, and improve messaging to customers. Client Health & Life Sciences Technology Company Project Type Custom

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