Financial Wellness Solution Market Opportunity Assessment The Business Issue A professional services company wanted to analyze the market for financial wellness solutions and individual tax preparation software in Australia, Argentina, Brazil, Canada, Colombia, Mexico and the UK. The Solution 10EQS recruited and engaged 40 front-line experts from distinct target groups including former competitors, proxy B2B customers and proxy channel partners. These insights were combined with secondary research to support market sizing, competitive analysis and customer insights. The Result The insights helped the client understand the local markets, prioritize them and develop an actionable go-to-market strategy. Client Global Professional Services Company Project Type Market Assessment & Go-To-

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