The report highlights challenges and trends in the B2B SaaS industry, including lengthening sales cycles by an average of 27 days since H1 2022 and a slowdown in average contract value (ACV) growth. Rigidity in payment structures contributes to customer churn and deal closures. Increased negotiation times and stakeholder involvement add complexity to sales processes. Recommendations include streamlining processes, offering flexible payment terms, and using automation tools like B2B BNPL solutions to enhance sales performance, emphasizing the importance of adaptability and innovation in navigating the evolving landscape of B2B SaaS sales.

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