Case Study

Customer Churn Cut in Half with Retention Strategy

Customer Churn Cut in Half with Retention Strategy

Pages 1 Pages

Proactive Churn Models Save Customers: Customer Churn Cut in Half with Retention Strategy With new entrants in the telecommunications market disrupting the status quo, one Middle Eastern telecom incumbent faced a sharp increase in customer churn rates, resulting in eroding market share and revenues. With a mobile market penetration of over 150 percent, high dual- SIM ownership after the entry of the competitor, and further deregulation on th

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