Customer Analytics Sheds New Light on Airline Loyalty Programs

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Customer Analytics Sheds New Light on Airline Loyalty Programs • Cognizant Case Study Business Situation One of the world’s leading Global Distribution System (GDS) companies, with operations in 160 countries and revenue over $2 billion, grew primarily through mergers and acquisitions. However, the company faced external competi- tive pressures as competitors and airlines soared ahead in the market. While competitors evaluated mar

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Case Study

Customer Analytics Sheds New Light on Airline Loyalty Programs

Customer Analytics Sheds New Light on Airline Loyalty Programs

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