www.datamyx.com This Case Study is the property of Datamyx™ LLC. Copyright© 2012, Datamyx™ LLC. All rights reserved. Other product and company names herein may be trademarks or registered trademarks of their respective owners. August 2012 Cellular Case Study Customer Acquisition Challenge In the face of a tough marketing environment, a national consumer marketing company was looking for new ideas to enhance their acquisition campaigns.

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