www.datamyx.com This Case Study is the property of Datamyx™ LLC. Copyright© 2012, Datamyx™ LLC. All rights reserved. Other product and company names herein may be trademarks or registered trademarks of their respective owners. August 2012 Automotive Case Study Customer Acquisition Challenge The client is a leading regional automotive marketing company offering integrated solutions to auto dealerships. They have traditionally focused on p

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