Case Study

Custom-built Customer Analytics Solution Helps a Retail Leader Boost its Click-through Rates by 150%

Custom-built Customer Analytics Solution Helps a Retail Leader Boost its Click-through Rates by 150%

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A major retail chain specializing in music and culture-related products struggled with fragmented customer data, poor segmentation, and declining in-store sales. Aspire Systems built a custom customer analytics solution by integrating all data sources into a unified platform, applying advanced segmentation models, and enabling personalized offers and promotions. Dashboards tracked customer behavior, paths, and abandoned carts, while inventory was optimized based on demand signals. Results included a 150% increase in click-through rates, 30% higher sales through promotions, recovery of 26% abandoned cart sales, and improved in-store sales through better planning.

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