EE Used Tactile Mail To Capture Attention And Reduce Churn
EE Used Tactile Mail To Capture Attention And Reduce Churn
4 PagesEE USED TACTILE DIRECT MAIL TO CAPTURE ATTENTION AND REDUCE CHURN2 EE had a problem: their new customers weren’t plugging in EE’s award winning Bright Box routers when they switched providers to EE. Mistakenly believing that the quality of service came through the wires alone rather than the router, customers often took the easy option of sticking with their old router. Research had shown that awareness of the benefits of the Bright Box route
