Case Study

The Royal British Legion Used Local History To Connect With New Donors

The Royal British Legion Used Local History To Connect With New Donors

Pages 4 Pages

THE ROYAL BRITISH LEGION USED LOCAL HISTORY TO CONNECT WITH NEW DONORS2 During the Great War of 1914-18, 1,117,077 Commonwealth servicemen were killed. As Custodian of Remembrance, The Royal British Legion is in the privileged and responsible position of ensuring these servicemen are remembered. However, a century on, people have lost any direct connection with the soldiers who died in World War I. The men who died have become a nameless grou

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