Case Study
The Royal British Legion Used Local History To Connect With New Donors
THE ROYAL BRITISH LEGION USED LOCAL HISTORY TO CONNECT WITH NEW DONORS2 During the Great War of 1914-18, 1,117,077 Commonwealth servicemen were killed. As Custodian of Remembrance, The Royal British Legion is in the privileged and responsible position of ensuring these servicemen are remembered. However, a century on, people have lost any direct connection with the soldiers who died in World War I. The men who died have become a nameless grou