DEPLOY THE RIGHT SHIP AT THE RIGHT TIME You’re one of the world’s largest cruise lines, comprised of many well-known brands serving up exciting vacation destinations for customers around the world. Your business is growing so well that you’re actively expanding your fleet with fresh top-of-the-line ships on order. However, you’re conflicted, where in the world should you deploy your new ships to maximize profitability – not just for the new fleet of ships but for your entire multi-brand fleet? Even with your current fleet, you’re wondering if your deployment plans are optimal or could you do better? Currently, each brand handles deployment decisions independently - each using different models, assumptions, data and processes – hindering collaboration and potentially leading t

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