PAGE | 1 Publisher Audience Analytics Jumpshot quantified the value of the audiences visiting 5 premium publishers: The New Yorker, CNN, The Huffington Post, The New York Times, and The Washington Post. Jumpshot analyzed the online behaviors of each site’s visitors compared to the behavior of the general population. Cross-visitation patterns across 4 premium publisher sites By using cross-site visitation, we found that The New Yorker attracts the most heavy consumers of news as its audience is 5 times more likely to visit the other 4 publications than the audiences of any of the other 4 publishers. CNN, on the other hand, attracts the most loyal audience as more than half of its audience does not visit any of the other 4 premium publishers. If an advertiser wants to target heavy

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