Jumpshot Helps Condé Nast Optimize Ad Campaigns By Unlocking Hidden Data Case Study Background / One of the world’s largest media publishers Condé Nast is a premier media company with more than 120 million readers across properties including: Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler, Architectural Digest, Bon Appétit, and Wired. Challenge / Critical data remained hidden behind walled gardens With a network spanning Arts, Culture, Style, Travel, Sports, Technology and other verticals, Condé Nast needed to understand how users were responding to advertising on their publisher sites to better optimize campaigns. However, they had limited visibility into consumer behavior outside advertiser domains, leaving them unable to measure the effectiveness of ad cam

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