Case Study: Creating Winning Sell-in Presentations For LG mobileThe product sell-in presentation is one of the most crucial pieces of marketing material a trade marketer will produce. A good product presentation will engage retailers and significantly increase the number of products ranged in retail stores. In an industry where there is high competition and low margin for error, global mobile phone manufacturer, LG, wanted to ensure its product pitches were of the highest quality — both sales-driven and emotionally engaging. Experiencing our pitch and presentation skills first-hand, LG’s European division, LG Mobile Europe, was confident in WrightObara to do the job — and more importantly had faith that we would go above and beyond what was required. Naturally, in such a fierc

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